DemandJump Announces Account-Based Attribution for B2B Marketers

DemandJump, the leading marketing insights and attribution platform, announced today the launch of Account-Based Attribution, a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint. Due to siloed tools, offline touchpoints, longer sales cycles, and disparate CRM data, B2B marketers have struggled with attribution more than their B2C counterparts – Advanced Account-Based Attribution bridges that gap.

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