CDP has emerged as an effective & empowering technology for marketers, so as to offer a better view about the technology Martech Cube has listed the Top CDP Use Cases
Marketers know that customer data is very crucial to deliver a great customer experience (CX) and is full of insights just waiting to be gleaned. It is the foundation of winning the loyalty of today’s demanding customers. Marketers are increasingly trusting Customer Data Platform (CDP), and the pandemic has boosted this adaptation of CDP. According to Markets and Markets, the Customer Data Platform market is expected to grow at a very high pace over the next 5 years, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025. Investments are already on the rise and CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty caused by COVID-19. In 2019, deployments were at 17%, in 2020, this number jumped to 29%.