Facebook's algorithm influences which posts users see and how content spreads across the platform. Understanding how the algorithm works is essential for anyone seeking to improve visibility and engagement. This article explores the factors that affect content reach, including engagement signals, relevance, audience interests, and watch time. Readers will learn how Facebook prioritizes content and why meaningful interactions play a key role in distribution. By understanding algorithm behavior, creators and businesses can develop more effective content strategies and improve their chances of reaching larger audiences.