Shell International Petroleum claims brand of the year at the SEA Loyalty and Engagement Awards 2023

Shell bagged the L& E Brand of the Year at the 11th Loyalty & Engagement Awards(LEA) 2023 with eight bronze, two silver, and five gold trophies up for grabs. Shell International Petroleum achieved the title L&E Brand of the Year at MARKETING-INTERACTIVE’s 11th edition of the Loyalty & Engagement Awards with five gold, two silver, and eight bronze trophies. Their campaigns ‘Shell Advantage Rewards (SHARE)’, ‘How Shell x Marvel Studios’ Dr. Strange campaign increased Shell Go+ Acquisition by 434%’, and ‘Reimagining the future of fuel loyalty for Shell Indonesia’ made waves in categories such as Best Loyalty Strategy – Consumer, Best Use of Gamification, Best Use of Mobile, and many more.